https://www.nytimes.com/2022/03/23/technology/personaltech/john-roach-dead.html
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John Roach, a marketing visionary who helped make the home computer ubiquitous in the late 1970s by introducing the fully assembled Tandy TRS-80 for $599.95 or less through RadioShack chain stores, died on Sunday in Fort Worth. He was 83.
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His team presented the original TRS-80 prototype — cobbled together from a black-and-white RCA monitor, a keyboard and a videocassette recorder — to Tandy’s chief executive, Charles Tandy, and to Lewis Kornfeld, the president of RadioShack, in January 1977.The Apple 1 had been introduced the year before, and Commodore and other companies were marketing their own home computers, but the TRS-80 (the initials stood for Tandy RadioShack) quickly became, for a time, the most popular computer on the market.
“Charles blew a little smoke and said, ‘Build a thousand and if we can’t sell them, we will use them in the store for something,’” Mr. Roach recalled in remarks to the Fort Worth Executive Round Table last month.