The history of the emoticon. Note: I separated the emoticon elements in this post so they don’t get turned into emojis.
On September 19, 1982, Carnegie Mellon University computer science research assistant professor Scott Fahlman posted a message to the university’s bulletin board software that would later come to shape how people communicate online. His proposal: use : - ) and : - ( as markers to distinguish jokes from serious comments. While Fahlman describes himself as “the inventor…or at least one of the inventors” of what would later be called the smiley face emoticon, the full story reveals something more interesting than a lone genius moment.
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There’s an interesting coda to this story: For years, the original bboard thread existed only in fading memory. The bulletin board posts had been deleted, and Carnegie Mellon’s computer science department had moved to new systems. The old messages seemed lost forever.Between 2001 and 2002, Mike Jones, a former Carnegie Mellon researcher then working at Microsoft, sponsored what Fahlman calls a “digital archaeology” project. Jeff Baird and the Carnegie Mellon facilities staff undertook a painstaking effort: locating backup tapes from 1982, finding working tape drives that could read the obsolete media, decoding old file formats, and searching for the actual posts. The team recovered the thread, revealing not just Fahlman’s famous post but the entire three-day community discussion that led to it.
The recovered messages, which you can read here, show how collaboratively the emoticon was developed—not a lone genius moment but an ongoing conversation proposing, refining, and building on the group’s ideas.